| 000 | 01205cam a2200337 a 4500 | ||
|---|---|---|---|
| 001 | u4855 | ||
| 003 | SA-PMU | ||
| 005 | 20210418124306.0 | ||
| 008 | 070202s2007 enka b 001 0 eng | ||
| 040 |
_aUKM _cUKM _dBWKUK _dYDXCP _dBTCTA _dBAKER _dBWK _dEUM |
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| 020 | _a9780273706748 (pbk.) | ||
| 020 | _a0273706748 (pbk.) | ||
| 035 | _a(OCoLC)82671689 | ||
| 042 | _aukblcatcopy | ||
| 050 | 4 |
_aHF5415 _b.R3217 2007 |
|
| 082 | 0 | 4 |
_a658.802 _222 |
| 100 | 1 | _aRanchhod, Ashok. | |
| 245 | 1 | 0 |
_aMarketing strategies : _ba contemporary approach. |
| 250 |
_a2nd ed. / _bAshok Ranchhod and Cǎlin Gurǎu. |
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| 260 |
_aHarlow : _bFinancial Times Prentice Hall, _c2007. |
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| 300 |
_axxi, 416 p. : _bill. ; _c25 cm. |
||
| 500 | _aPrevious ed.: 2004. | ||
| 504 | _aIncludes bibliographical references (p. 392-407) and index. | ||
| 520 | _aWritten for upper level courses in BA Marketing modules as well as MBA and BA Business Studies, this text develops a fresh approach to marketing by taking an integrated approach to strategic development. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 | _aStrategic planning. | |
| 700 | 1 | _aGurău, Călin. | |
| 942 | _cBOOK | ||
| 994 |
_aZ0 _bSUPMU |
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| 596 | _a1 2 | ||
| 999 |
_c7086 _d7086 |
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