| 000 | 00932cam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | u4289 | ||
| 003 | SA-PMU | ||
| 005 | 20210418124306.0 | ||
| 008 | 091015s2011 nyua b 001 0 eng | ||
| 010 | _a 2009043026 | ||
| 040 |
_aDLC _cDLC _dBTCTA _dYDXCP _dUKM _dC#P _dBWX _dCDX |
||
| 020 | _a9780073381152 (alk. paper) | ||
| 020 | _a0073381152 (alk. paper) | ||
| 035 | _a(OCoLC)436028032 | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.M3586 2011 |
| 082 | 0 | 0 |
_a658.8/02 _222 |
| 100 | 1 | _aWalker, Orville C. | |
| 245 | 1 | 0 |
_aMarketing strategy : _ba decision-focused approach / _cOrville C. Walker, Jr., John W. Mullins. |
| 250 | _a7th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill/Irwin, _cc2011. |
||
| 300 |
_axv, 352 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aMullins, John W. _q(John Walker) |
|
| 942 | _cBOOK | ||
| 994 |
_aZ0 _bSUPMU |
||
| 596 | _a1 2 | ||
| 999 |
_c7087 _d7087 |
||