| 000 | 02475cam a2200361 a 4500 | ||
|---|---|---|---|
| 001 | u4872 | ||
| 003 | SA-PMU | ||
| 005 | 20210418124306.0 | ||
| 008 | 071004s2008 enka b 001 0 eng | ||
| 010 | _a 2007041193 | ||
| 040 |
_aDLC _beng _cDLC _dBTCTA _dBAKER _dYDXCP _dBWKUK _dBWK _dDEBBG _dZ8R _dUKWOH _dOCLCQ |
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| 020 | _a9780273706977 (pbk. : alk. paper) | ||
| 020 | _a0273706977 (pbk. : alk. paper) | ||
| 035 | _a(OCoLC)156831246 | ||
| 050 | 0 | 0 |
_aHF5415.127 _b.H66 2008 |
| 082 | 0 | 0 |
_a658.8/02 _222 |
| 100 | 1 | _aHooley, Graham J. | |
| 245 | 1 | 0 |
_aMarketing strategy and competitive positioning / _cGraham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud. |
| 250 | _a4th ed. | ||
| 260 |
_aHarlow, England ; _aNew York : _bFT Prentice Hall, _c2008. |
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| 300 |
_axviii, 614 p. : _bill. ; _c25 cm. |
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| 504 | _aIncludes bibliographical references (p. 572-598) and index. | ||
| 505 | 0 | _apt. 1. Marketing Strategy -- 1. Market-led strategic management -- 2. Strategic marketing planning -- pt. 2. Competitive Market Analysis -- 3. The changing market environment -- 4. Customer analysis -- 5. Competitor analysis -- 6. Understanding the organisational resource base -- 7. Forecasting future demand and market requirements --Pt. 3. Identifying Current and Future Competitive Positions -- 8. Segmentation and positioning principles -- 9. Segmentation and positioning research -- 10. Selecting market targets -- pt. 4. Competitive Positioning Strategies -- 11. Creating sustainable competitive advantage -- 12. Competing through the new marketing mix -- 13. Competing through innovation -- 14. Competing through superior service and customer relationships -- pt. 5. Implementing the Strategy -- 15. Strategic customer management -- 16. Strategic alliances and networks -- 17. Strategy implementation and internal marketing -- 18. Corporate social responsibility -- pt. 6. Conclusions -- 19. Twenty-first century marketing. | |
| 520 | _aThoroughly updated with new examples and the latest research findings, this new edition also boasts case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised. | ||
| 650 | 0 | _aTarget marketing. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aPiercy, Nigel. | |
| 700 | 1 | _aNicolaud, Brigitte. | |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://catdir.loc.gov/catdir/toc/ecip081/2007041193.html |
| 942 | _cBOOK | ||
| 994 |
_aZ0 _bSUPMU |
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| 596 | _a1 2 | ||
| 999 |
_c7088 _d7088 |
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