000			04132cam a2200421 a 4500
001			u6076
003			SA-PMU
005			20210418124309.0
008			920504s1993 maua b 001 0 eng
010			_a 92017506
040			_aDLC _cDLC _dUBA _dNLGGC _dBTCTA _dYDXCP _dLVB _dBAKER _dTEX _dHALAN _dTULIB
020			_a0875843727
020			_a9780875843728
035			_a(OCoLC)25874345
050	0	0	_aHD45 _b.P537 1993
082	0	0	_a658.5/75 _220
100	1		_aPine, B. Joseph.
245	1	0	_aMass customization : _bthe new frontier in business competition / _cB. Joseph Pine II ; foreword by Stan Davis.
260			_aBoston, Mass. : _bHarvard Business School Press, _cc1993.
300			_axxi, 333 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. 301-322) and index.
505	0		_aOnce upon a time -- The system of mass production -- The emerging system of mass customization -- Determining the shift to mass customization -- The old competition : how mass production companies faltered -- The new competition : how mass customization companies succeeded -- Developing a strategy for mass customization -- Mass-customizing products and services -- Transforming the organization for mass customization -- Exploring the new frontier -- Appendix: Research on market turbulence.
520			_aThe mass production of standardized goods was the source of America's economic strength for generations. But in today's turbulent business environment mass production no longer works; in fact, it has become a major cause of the nation's declining competitiveness. As Joseph Pine makes clear, the most innovative companies are rapidly embracing a new paradigm of management - mass customization - that allows them the freedom to create greater variety and individuality in.
520			_atheir products and services at desirable prices. New ways of managing, together with new technology, enable savvy businesses to provide each customer with the attractive "tailor-made" benefits of the pre-industrial craft system at the low costs of modern mass production. Companies that have discovered and successfully implemented mass customization are swiftly outpacing their competitors in gaining new customers and achieving higher margins. Among the firms that are.
520			_aleading their industries to this new frontier are McGraw-Hill, which can deliver custom-made classroom textbooks in quantities under 100 copies; Motorola, which can manufacture any one of 29 million variations of pagers within twenty minutes after receipt of order; and TWA Getaway Vacations, which offers custom-designed tours at the same price that others charge for standardized group tour packages. Pine explains mass customization in its historical context. He reviews.
520			_athe history of production in America, demonstrates why mass production cannot work in industries experiencing upheaval, and outlines how new forms of competition have led to greater variety and customization. Based upon academic and field research, his work is a thoughtful analysis and commentary on when and how managers in both service and manufacturing industries can make the crucial transition to mass customization. He details the strategies, methods, and.
520			_aorganizational transformations required to develop, produce, market, and deliver individually customized goods and services, and he shows managers how to analyze their own industries to determine if they should shift to mass customization. The term "mass customization" was coined by Stan Davis in his 1987 book, Future Perfect. Joseph Pine has documented its place in the continuum of industrial development and mapped out the management implications for firms that decide.
520			_ato adopt it.
650		0	_aTechnological innovations _xManagement.
650		0	_aManufactures _xTechnological innovations _xManagement.
650		0	_aService industries _xTechnological innovations _xManagement.
650		0	_aNew products _xManagement.
650		0	_aCompetition.
650		0	_aMass production.
942			_cBOOK
994			_aZ0 _bSUPMU
596			_a1
999			_c7112 _d7112