000			02734cam a2200553 i 4500
001			u13307
003			SA-PMU
005			20210418124310.0
008			151113s2016 caua b 001 0 eng
010			_a 2015041814
040			_aDLC _beng _erda _cDLC _dBTCTA _dBDX _dYDXCP _dOCLCF _dCDX _dVP@ _dOQP _dBKL _dC7M _dIGA _dOCLCQ
019			_a942573927 _a944156448
020			_a9781626565807 _q(pbk.)
020			_a1626565805 _q(pbk.)
035			_a(OCoLC)914227334 _z(OCoLC)942573927 _z(OCoLC)944156448
042			_apcc
050	0	0	_aHD59 _b.H436 2016
082	0	0	_a658.8/72 _223
100	1		_aHenricks, Barbara Cave, _eauthor.
245	1	0	_aMastering the new media landscape : _bembrace the micromedia mindset / _cBarbara Cave Henricks, Rusty Shelton.
250			_aFirst edition.
264		1	_aOakland, CA : _bBerrett-Koehler Publishers, Inc., _c[2016]
300			_avi, 180 pages : _billustrations ; _c20 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (pages 158-160) and index.
505	0		_aWelcome to the age of micromedia -- Technology gives rise to new rules of communication -- Understanding the opportunities in micromedia -- Earned, rented, and owned -- better together -- Discoverability and the future of marketing -- Online brand audit : getting your owned media infrastructure in shape -- Blogs, bylines, and killer content : what you can learn from traditional media -- The power of rented media -- Getting the most out of rented media -- Why the traditional, earned media still packs a punch -- Take the stage :launch a speaking career -- Futureproof your media strategy.
650		0	_aInternet in public relations.
650		0	_aInternet marketing.
650		0	_aDigital media.
650		0	_aInformation technology _xSocial aspects.
650		7	_aBUSINESS & ECONOMICS _xE-Commerce _xInternet Marketing. _2bisacsh
650		7	_aBUSINESS & ECONOMICS _xIndustries _xMedia & Communications. _2bisacsh
650		7	_aBUSINESS & ECONOMICS _xMarketing. _2bisacsh
650		7	_aDigital media. _2fast _0(OCoLC)fst00893716
650		7	_aInformation technology _xSocial aspects. _2fast _0(OCoLC)fst00973131
650		7	_aInternet in public relations. _2fast _0(OCoLC)fst00977261
650		7	_aInternet marketing. _2fast _0(OCoLC)fst00977272
700	1		_aShelton, Rusty, _eauthor.
938			_aBrodart _bBROD _n113330413
938			_aBaker and Taylor _bBTCP _nBK0017391894
938			_aCoutts Information Services _bCOUT _n31612482
938			_aYBP Library Services _bYANK _n12585839
942			_cBOOK
994			_aZ0 _bSUPMU
948			_hNO HOLDINGS IN SUPMU - 76 OTHER HOLDINGS
596			_a1 2
999			_c7130 _d7130