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_beng
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019 _a927379563
_a928120949
020 _a9781633691728
_qhardcover
020 _a1633691721
_qhardcover
035 _a(OCoLC)934705618
_z(OCoLC)927379563
_z(OCoLC)928120949
037 _bPerseus Distribution Services, 1094 Flex Dr, Jackson, TN, USA, 38301-5070
_nSAN 631-760X
042 _apcc
050 0 0 _aHD9999.M782
_bE93 2016
082 0 0 _a338.7
_223
084 _a338.7
_bEVA
100 1 _aEvans, David S.
_q(David Sparks),
_d1954-
_eauthor.
245 1 0 _aMatchmakers :
_bthe new economics of multisided platforms /
_cDavid S. Evans and Richard Schmalensee.
264 1 _aBoston, Massachusetts :
_bHarvard Business Review Press,
_c[2016]
264 4 _c©2016
300 _ax, 260 pages :
_billustrations, maps ;
_c24 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 _aPart I. Economics and technologies : A table for four at eight -- The "grab all the eyeballs" fallacy -- Turbocharging -- Part II. Building, igniting, and operating matchmakers : Friction fighters -- Ignite or fizzle -- Long haul -- Beyond the castle walls -- Interior design -- Fakesters and fraudsters -- Fizzle or sizzle -- Part III. Creation, destruction, and transformation : Moving money -- Gone missing -- Slower and faster than you think.
520 _a"Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Dating sites connect people with potential matches, for example, and ride-sharing apps do the same for drivers and riders. Although matchmakers have been around for millennia, they're becoming more and more popular--and profitable--due to dramatic advances in technology, and a lot of companies that have managed to crack the code of this business model have become today's power brokers. Don't let the flashy successes fool you, though. Starting a matchmaker is one of the toughest business challenges, and almost everyone who tries to build one, fails. In 'Matchmakers,' David Evans and Richard Schmalensee, two economists who were among the first to analyze multisided platforms and discover their principles, and who've consulted for some of the most successful platform businesses in the world, explain how matchmakers work best in practice, why they do what they do, and how entrepreneurs can improve their chances for success. Whether you're an entrepreneur, an investor, a consumer, or an executive, your future will involve more and more multisided platforms, and 'Matchmakers'--rich with stories from platform winners and losers--is the one book you'll need in order to navigate this appealing but confusing world"--Provided by publisher.
650 0 _aMulti-sided platform businesses.
650 7 _aMulti-sided platform businesses.
_2fast
_0(OCoLC)fst01741621
650 7 _aMatching
_2gnd
650 7 _aUser group
_2gnd
650 7 _aSystemplattform
_2gnd
650 7 _aZweiseitiger Markt
_2gnd
650 7 _aSharing Economy
_2gnd
650 7 _aOnline-Marketing
_2gnd
700 1 _aSchmalensee, Richard,
_eauthor.
856 _zWorldCat Link
_uhttp://worldcat.org/oclc/934705618
938 _aBrodart
_bBROD
_n114238987
938 _aBaker and Taylor
_bBTCP
_nBK0017887912
938 _aYBP Library Services
_bYANK
_n12661880
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