000			01856cam a2200361Ia 4500
001			u4874
003			SA-PMU
005			20210418124325.0
008			080229s2009 caua b 001 0 eng d
010			_a 2007938732
040			_aASU _cASU _dBTCTA _dBAKER _dBWX _dYDXCP _dAU@ _dDEBSZ _dDLC _dIG# _dNLGGC
020			_a9780495500537 (pbk.)
020			_a0495500534 (pbk.)
035			_a(OCoLC)212415551 _z(OCoLC)172983833
050		0	_aPN1992.55
090			_aPN1992.55 _b.E18 2009
082	0	4	_a791.44/0236/0973 _222
100	1		_aEastman, Susan Tyler.
245	1	0	_aMedia programming : _bstrategies and practices / _cSusan Tyler Eastman, Douglas A. Ferguson.
250			_a8th ed.
260			_aBelmont, CA : _bThomson/Wadsworth, _cc2009.
300			_axiii, 466 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. 437-444) and index.
505	0		_aProgramming resources and constraints: A framework for programming strategies; Program and audience research; Domestic and international syndication -- Broadcast television strategies: Prime-time network entertainment programming; Nonprime-time network television programming; Television station programming strategies; Public television programming -- Cable, satellite, and online strategies: Cable, wireless,satellite and telephone program distribution; Online video and audio programming; Basic and premium subscription programming; Online video and audio programming -- Radio programming: Music radio programming; Information radio programming -- Glossary.
650		0	_aTelevision programs _xPlanning.
650		0	_aRadio programs _xPlanning.
650		0	_aCable television _xPlanning.
700	1		_aFerguson, Douglas A.
700	1		_aEastman, Susan Tyler. _tBroadcast/cable/web programming. _s6th ed. _fc2002.
942			_cBOOK
994			_aZ0 _bSUPMU
596			_a1 2
999			_c7271 _d7271