000			03436cam a2200541 i 4500
001			u14139
003			SA-PMU
005			20210418124444.0
008			150731s2016 nyu 001 0 eng
010			_a 2015028850
040			_aDLC _beng _erda _cDLC _dYDX _dYDXCP _dOCLCF _dORX _dWIM _dOCLCQ _dVP@ _dJQM
019			_a907445421 _a927394182 _a930772675
020			_a9781259589676 _q(hardcover _qalkaline paper)
020			_a1259589676 _q(hardcover _qalkaline paper)
035			_a(OCoLC)915323894 _z(OCoLC)907445421 _z(OCoLC)927394182 _z(OCoLC)930772675
042			_apcc
050	0	0	_aT339 _b.K49 2016
082	0	0	_a658.1 _223
100	1		_aKey, Stephen, _eauthor.
245	1	0	_aOne simple idea : _bturn your dreams into a licensing goldmine while letting others do the work / _cStephen Key with Colleen Sell.
250			_aRevised & expanded.
264		1	_aNew York : _bMcGraw-Hill Education, _c[2016]
300			_axviii, 259 pages ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aEdition statement from book jacket.
500			_aIncludes index.
520			_aKey, a dynamic entrepreneur who launched such widly successful simple ideas like Mickey Mouse guitar picks and spinning bottle labels, explains why the traditional method of bringing products to market through prototyping and patents doesn't work anymore. He shows budding entrepreneurs with little or no product-development experience how to do it quicker and cheaper. Following Key's practical tips and advice, readers will learn how to tap into the marketing and sales power of partners and licensors to both remove personal risk from the equation and generate maximum profits. --Publisher's description.
505	0		_aIntroduction: how one simple idea led to the life of my dreams -- The power of one simple idea. How you can create the life of your dreams ; The beauty, and opportunity, of open innovation ; CEO or CIO, which hat fits you best? -- Find your million-dollar idea. Look for marketable ideas ; Get creative! ; How to pick winners -- Prove your idea. Will it sell? ; Is it doable? ; To prototype or not to prototype -- Protect your idea. The smart way to safeguard your idea ; Control every step of the process -- Prepare to pitch your idea. Create sales tools that sell benefits ; Get in the game without quitting your job -- Submit your idea to potential licensees. Kick fear to the curb ; Find the right doors to knock on ; The call that gets you in the door -- Bring your ideas to market. Cut a great deal ; Living the dream ; The new opportunities for inventors ; If I were to do it all over again: the need for product scouts.
650		0	_aInventions _xMarketing.
650		0	_aEntrepreneurship.
650		0	_aInventions.
650		0	_aNew business enterprises _xManagement.
650		7	_aEntrepreneurship. _2fast _0(OCoLC)fst00912787
650		7	_aInventions. _2fast _0(OCoLC)fst00977993
650		7	_aInventions _xMarketing. _2fast _0(OCoLC)fst00978009
650		7	_aNew business enterprises _xManagement. _2fast _0(OCoLC)fst01036850
700	1		_aSell, Colleen, _eauthor.
938			_aYBP Library Services _bYANK _n12374227
029	1		_aAU@ _b000055112674
029	1		_aAU@ _b000055519358
029	1		_aGBVCP _b1005240248
942			_cBOOK
994			_aZ0 _bSUPMU
948			_hNO HOLDINGS IN SUPMU - 100 OTHER HOLDINGS
596			_a1 2
999			_c7967 _d7967