000 00930cam a2200313 a 4500
001 u3933
003 SA-PMU
005 20210418124445.0
008 060801s2007 enk 000 0 eng
010 _a 2007297157
040 _aUKM
_cUKM
_dBWKUK
_dYDXCP
_dDLC
_dBWK
_dIXA
_dBAKER
_dDEBBG
020 _a9780199265855 (pbk.)
020 _a0199265852 (pbk.)
035 _a(OCoLC)71238459
042 _aukblsr
050 0 0 _aHF5415.1265
_b.G39 2007
082 0 4 _a658.872
_222
100 1 _aGay, Richard.
245 1 0 _aOnline marketing :
_ba customer-led approach /
_cRichard Gay, Alan Charlesworth, Rita Esen.
260 _aOxford :
_bOxford University Press,
_c2007.
300 _axv, 538 p. ;
_c25 cm.
504 _aIncludes bibliographical references and index.
650 0 _aInternet marketing.
700 1 _aCharlesworth, Alan,
_d1956-
700 1 _aEsen, Rita.
942 _cBOOK
994 _aZ0
_bSUPMU
596 _a1 2
999 _c7977
_d7977