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| 003 | SA-PMU | ||
| 005 | 20210418124536.0 | ||
| 008 | 160222s2016 nyua b 001 0 eng | ||
| 010 | _a 2016001066 | ||
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_bW W Norton & Co Inc, Keystone Industrial Park Attn Mike Charnogursky 800 Keystone Industrial Park, Scranton, PA, USA, 18512 _nSAN 202-5795 |
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| 050 | 0 | 0 |
_aHF5415.1265 _b.P3674 2016 |
| 082 | 0 | 0 |
_a658.8/72 _223 |
| 100 | 1 |
_aParker, Geoffrey _q(Geoffrey G.), _eauthor. |
|
| 245 | 1 | 0 |
_aPlatform revolution : _bhow networked markets are transforming the economy and how to make them work for you / _cGeoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary. |
| 250 | _aFirst edition. | ||
| 264 | 1 |
_aNew York : _bW.W. NORTON & Company, _c[2016] |
|
| 300 |
_axiii, 336 pages : _billustrations ; _c24 cm |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aPreface -- Today : welcome to the platform revolution -- Network effects : the power of the platform -- Architecture : principles for designing a successful platform -- Disruption : how platforms conquer and transform traditional industries -- Launch : chicken or egg? eight ways to launch a successful platform -- Monetization : capturing the value created by network effects -- Openness : defining what platform users and partners can and cannot do -- Governance : policies to increase value and enhance growth -- Metrics : how platform managers can measure what really matters -- Strategy : how platforms change competition -- Policy : how platforms should (and should not) be regulated -- Tomorrow : the future of the platform revolution -- Acknowledgments -- Glossary -- Notes -- Index. | |
| 520 | _aAn inside look at the transformative potential of the platform business model shares comprehensive explanations of how platforms use technology to match producers and consumers while unlocking hidden resources and creating new forms of value. | ||
| 650 | 0 | _aInternet marketing. | |
| 650 | 0 | _aStrategic planning. | |
| 650 | 7 |
_aInternet marketing. _2fast _0(OCoLC)fst00977272 |
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| 650 | 7 |
_aStrategic planning. _2fast _0(OCoLC)fst01134371 |
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| 650 | 7 |
_aService Delivery Platform _2gnd |
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| 650 | 7 |
_aElectronic Commerce _2gnd |
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| 700 | 1 |
_aVan Alstyne, Marshall, _eauthor. |
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| 700 | 1 |
_aChoudary, Sangeet Paul, _eauthor. |
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