000 01924cam a2200397 i 4500
001 u13532
003 SA-PMU
005 20210418124536.0
008 170316s2017 nyua b 001 0 eng
010 _a 2016047587
040 _aDLC
_beng
_erda
_cDLC
_dZWZ
_dSINLB
_dYDX
_dOCLCO
_dOCLCQ
_dQGK
020 _a9781472480248
_q(hardback)
020 _a1472480244
_q(hardback)
035 _a(OCoLC)978250390
042 _apcc
050 0 0 _aHD9999.M782
_bR45 2017
082 0 0 _a658.4/012
_223
100 1 _aReillier, Laure Claire,
_d1971-
_eauthor.
245 1 0 _aPlatform strategy :
_bhow to unlock the power of communities and networks to grow your business /
_cLaure Claire Reillier and Benoit Reillier.
264 1 _aLondon ;
_aNew York :
_bRoutledge, Taylor & Francis Group,
_c2017.
300 _axviii, 221 pages :
_billustrations ;
_c26 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 _aIntroduction to platform businesses -- The meteoric rise of platform businesses -- What is a platform business? -- Economic characteristics of platforms -- Platforms as business models -- Platform-powered ecosystems -- Lifestages of platforms : design -- Platform ignition: proving the concept -- Platform scaling : reaching critical mass -- Platform maturity : defending profitable growth -- Platform pricing -- Trust, governance & brand -- Platforms, regulation and competition -- Competing against platforms -- The future of platforms -- Index.
650 0 _aMulti-sided platform businesses
_xPlanning.
650 0 _aStrategic planning.
700 1 _aReillier, Benoit,
_d1972-
_eauthor.
938 _aYBP Library Services
_bYANK
_n12842675
029 1 _aZWZ
_b200911732
942 _cBOOK
994 _aZ0
_bSUPMU
948 _hNO HOLDINGS IN SUPMU - 19 OTHER HOLDINGS
596 _a1 2
999 _c8414
_d8414