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003 SA-PMU
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008 161208s2016 nyua b 001 0 eng d
010 _a 2016440050
040 _aYDXCP
_beng
_erda
_cDLC
_dYDXCP
_dBTCTA
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_dCLE
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_dOCLCF
_dILM
_dOCLCQ
_dSFR
020 _a0062407457
020 _a9780062407450
035 _a(OCoLC)908262436
037 _bHarpercollins, 53 Glenmaura National Blvd Ste 300, Moosaic, PA, USA, 18507-2132
_nSAN 200-2086
042 _alccopycat
050 0 0 _aBF503
_b.N43 2016
082 0 4 _a158
_223
100 1 _aNease, Bob,
_eauthor.
245 1 4 _aThe power of fifty bits :
_bthe new science of turning good intentions into positive results /
_cBob Nease, PhD.
246 3 _aPower of 50 bits
250 _aFirst edition.
264 1 _aNew York, NY :
_bHarper Business, An Imprint of HarperCollins Publishers,
_c[2016]
300 _axxv, 189 pages :
_billustrations ;
_c23 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references (pages 163-177) and index.
505 0 _aForeword / Daniel Gilbert -- Wired for inattention and inertia -- Behavioral shortcuts -- Require choice -- Lock in good intentions -- Let it ride -- Get in the flow -- Reframe the choices -- Piggyback it -- Simplify wisely -- Forging a new science for better behavior.
520 _aOf the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought. Because our brains are wired to be inattentive, we often choose without thinking, acting against our own interests & what we truly want. As the former Chief Scientist of Express Scripts, a Fortune 25 healthcare company dedicated to making the use of prescription medications safer and more affordable, Bob Nease is an expert on applying behavioral sciences to health care. Now, he applies his knowledge to the wider world, providing important practical solutions marketers, human resources professionals, teachers, and even parents can use to improve the behavior of others around them, and get the positive results they want.
650 0 _aEmployee motivation.
650 0 _aMotivation (Psychology)
650 0 _aGoal (Psychology)
650 0 _aSuccess
_xPsychological aspects.
650 0 _aPsychology, Industrial.
650 0 _aPsychology, Applied.
650 7 _aEmployee motivation.
_2fast
_0(OCoLC)fst00909027
650 7 _aGoal (Psychology)
_2fast
_0(OCoLC)fst00943954
650 7 _aMotivation (Psychology)
_2fast
_0(OCoLC)fst01027516
650 7 _aPsychology, Applied.
_2fast
_0(OCoLC)fst01081562
650 7 _aPsychology, Industrial.
_2fast
_0(OCoLC)fst01081592
650 7 _aSuccess
_xPsychological aspects.
_2fast
_0(OCoLC)fst01137050
938 _aBrodart
_bBROD
_n112738281
938 _aBaker and Taylor
_bBTCP
_nBK0017023891
938 _aYBP Library Services
_bYANK
_n12403491
029 1 _aAU@
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029 1 _aNZ1
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942 _cBOOK
994 _aZ0
_bSUPMU
948 _hNO HOLDINGS IN SUPMU - 176 OTHER HOLDINGS
596 _a1 2
999 _c8514
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