| 000 | 00989cam a22003378a 4500 | ||
|---|---|---|---|
| 001 | u2352 | ||
| 003 | SA-PMU | ||
| 005 | 20210418122951.0 | ||
| 008 | 100816s2011 nyu 001 0 eng | ||
| 010 | _a 2010032240 | ||
| 040 |
_aDLC _cDLC _dBTCTA _dYDXCP _dCDX _dBWX |
||
| 020 | _a9780073529950 (alk. paper) | ||
| 020 | _a0073529958 (alk. paper) | ||
| 020 | _a9780071221108 | ||
| 035 | _a(OCoLC)496956060 | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.M369 2011 |
| 082 | 0 | 0 |
_a658.8 _222 |
| 100 | 1 | _aPerreault, William D. | |
| 245 | 1 | 0 |
_aBasic marketing : _ba marketing strategy planning approach / _cWilliam D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. |
| 250 | _a18 ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill/Irwin, _c2011. |
||
| 263 | _a1110 | ||
| 300 |
_ap. _ccm. |
||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aCannon, Joseph P., _cPh. D. |
|
| 700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) |
|
| 942 | _cBOOK | ||
| 994 |
_aZ0 _bSUPMU |
||
| 596 | _a1 2 | ||
| 999 |
_c872 _d872 |
||