| 000 | 00821cam a22002898a 4500 | ||
|---|---|---|---|
| 001 | u4116 | ||
| 003 | SA-PMU | ||
| 005 | 20210418124615.0 | ||
| 008 | 100914s2011 enk 001 0 eng | ||
| 040 |
_aUKM _cUKM _dYDXCP _dU2C |
||
| 020 | _a9780077129514 (pbk.) | ||
| 020 | _a0077129512 (pbk.) | ||
| 035 | _a(OCoLC)665135739 | ||
| 082 | 0 | 4 |
_a658.8 _222 |
| 090 |
_aHF5415.13 _b.P3242 2011 |
||
| 100 | 1 | _aPalmer, Adrian. | |
| 245 | 1 | 0 |
_aPrinciples of services marketing / _cAdrian Palmer. |
| 250 | _a6th ed. | ||
| 260 |
_aMaidenhead : _bMcGraw-Hill Education, _c2011. |
||
| 300 |
_axvii, 525 p. : _bill. ; _c26 cm. |
||
| 500 | _aPrevious ed.: 2008. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aService industries _xMarketing. |
|
| 942 | _cBOOK | ||
| 994 |
_aZ0 _bSUPMU |
||
| 596 | _a1 | ||
| 999 |
_c8739 _d8739 |
||