000			01247cam a2200325 a 4500
001			u2774
003			SA-PMU
005			20210418124620.0
008			061122s2007 enka b 001 0 eng
010			_a 2006052549
040			_aDLC _cDLC _dBAKER _dBTCTA _dBWKUK _dYDXCP _dBWK _dUKM _dDEBBG _dUKWOH
020			_a9780273694502
020			_a0273694502
035			_a(OCoLC)76829101 _z(OCoLC)76798007 _z(OCoLC)494411940
050	0	0	_aHF5415.15 _b.B353 2007
082	0	0	_a658.5/6 _222
100	1		_aBaker, Michael John.
245	1	0	_aProduct strategy and management / _cMichael Baker and Susan Hart.
250			_a2nd ed.
260			_aHarlow, England ; _aNew York : _bFT Prentice Hall, _c2007.
300			_axviii, 541 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references (p. [504]-526) and index.
520			_aThis is a review and analysis of the issues involved in managing products through their life cycle. The work has a managerial orientation and will be ideal for students of marketing, business studies and product development courses.
650		0	_aProduct management.
650		0	_aNew products _xManagement _vCase studies.
700	1		_aHart, Susan J.
942			_cBOOK
994			_aZ0 _bSUPMU
596			_a1 2
999			_c8804 _d8804