000 00966cam a2200277Ma 4500
001 u4992
003 SA-PMU
005 20210418124636.0
008 980929s1998 enkak 001 0 eng d
040 _aEQO
_cEQO
_dNLGGC
_dYDXCP
_dSINLB
_dV7V
020 _a0273634321
020 _a9780273634324
035 _a(OCoLC)43182461
050 4 _aHM263
_b.J43 1998
082 0 4 _a659.2
_221
100 1 _aJefkins, Frank William.
245 1 0 _aPublic relations /
_cFrank Jefkins.
250 _a5th ed. /
_brev. and edited by Daniel Yadin.
260 _aLondon :
_bFinancial Times Pitman,
_c1998.
300 _aix, 293 p. ;
_c24 cm.
520 _aThe new edition of this successful textbook has been revised and updated to take account of recent developments in the field of public relations, including advances in technology such as e-mail, desk-top publishing and the Internet.
650 0 _aPublic relations.
942 _cBOOK
994 _aZ0
_bSUPMU
596 _a1 2
999 _c8940
_d8940