000			01461cam a2200301 a 4500
001			u4997
003			SA-PMU
005			20210418124637.0
008			070629s2007 enka b 001 0 eng
010			_a 2007022487
040			_aDLC _beng _cDLC _dUKM _dYDXCP _dBAKER _dBWKUK _dBTCTA _dOCLCQ
020			_a9780273708094 (pbk.)
020			_a0273708090 (pbk.)
035			_a(OCoLC)150255066 _z(OCoLC)124954385 _z(OCoLC)166365761
050	0	0	_aJF1525.M37 _bP76 2007
082	0	0	_a352.7/48 _222
100	1		_aProctor, Tony.
245	1	0	_aPublic sector marketing / _cTony Proctor.
260			_aHarlow, England ; _aNew York : _bFT Prentice Hall, _c2007.
300			_axvii, 225 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references and index.
505	0		_aMarketing in the public sector -- The stakeholder value approach -- Creating and measuring stakeholder value -- Developing and implementing strategies -- Value drivers, portfolio assessment and planning ahead -- Marketing research -- Market measurement and forecasting demand -- The marketing planning process -- Corporate brand building and delivering the service -- Pricing services -- Communicating values -- Social marketing -- Internal marketing -- Marketing via the Internet and intranet.
650		0	_aGovernment marketing.
856	4	1	_3Table of contents only _uhttp://catdir.loc.gov/catdir/toc/ecip0721/2007022487.html
942			_cBOOK
994			_aZ0 _bSUPMU
596			_a1 2
999			_c8945 _d8945