000			03923cam a22003974a 4500
001			u6197
003			SA-PMU
005			20210418124642.0
008			041012s2005 nyua b 001 0 eng
010			_a 2004022296
040			_aDLC _beng _cDLC _dBAKER _dNLGGC _dBTCTA _dLVB _dYDXCP _dIG# _dCPE _dFJD _dOCLCQ _dS4S _dTULIB _dBDX
020			_a0814408184
020			_a9780814408186
020			_a9780814409978
020			_a0814409970
035			_a(OCoLC)56752737 _z(OCoLC)273977799
042			_apcc
050	0	0	_aHE7797.Q35 _bM6 2005
082	0	0	_a338.7/62138456 _222
100	1		_aMock, Dave.
245	1	4	_aThe Qualcomm equation : _bhow a fledgling Telecom company forged a new path to big profits and market dominance / _cDave Mock.
260			_aNew York : _bAMACOM American Management Association, _cc2005.
300			_axx, 266 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. [251]-258) and index.
505	0		_aEcstasy, pianos, torpedoes : the beginnings, World War II to the mid-1960s -- From Linkabit to Qualcomm : starts and encores, mid-1960s to late 1980s -- Start of the cellular boom : the need for new commercial applications, 1980s -- Cellular goes digital : second-generation stirrings, late 1980s -- Disrupting the cellular status quo : Qualcomm goes to bat, 1989 -- Spreading the CDMA message : turning points, late 1989 -- New technology never sells itself : winning acceptance one demo at a time, 1989-1991 -- Creating a common interface : devising and testing, 1990-1991 -- Becoming a wireless standard : going the extra mile to acceptance, 1992-1993 -- Marketing in tandem with technology : building partnerships, 1993-1994 -- Wireless holy wars: trials by fire, 1994-1995 -- Make or break in personal communications services : the tide turns at last, 1995 -- Defining the core business : equipment manufacturer or technology developer? -- Developing an intellectual property business : establishing a firm foundation -- Fitting into the value chain : disseminating proprietary technology -- Tax collector or vital partner? Disseminating and protecting essential IP -- Breaking through bureaucratic barriers : regulatory politics and practices at home and abroad -- Creating the future of wireless : working toward a smooth transition to 3G -- Stacking the deck with the best talent : building internal and external teams of innovators -- Remaining a technology leader : positioning for 3G and beyond.
520	8		_aAnnotation _bThe astounding story of how an unknown company made an entire industry adopt a new technology, and then leveraged it for success.The Qualcomm Equation provides readers with a fascinating inside look at how a small company stormed the burgeoning wireless industry and grew into a global multibillion-dollar powerhouse in less than a decade. This book examines how Qualcomm became so successful, chronicling the early history of the company, then provides an in-depth analysis of Qualcomm?s business model. Through this eye-opening, real-life case study, readers will learn:* how the company pioneered and commercialized a new technology in record time...and made it an industry standard* how Qualcomm?s revolutionary business model relied on licensing this technology * key business strategies that enabled Qualcomm to leapfrog the competition* how companies can encourage and use innovation to dominate their marketsIn addition to describing the development of the wireless industry over the last few decades, The Qualcomm Equation is a riveting look at a one-of-a-kind company.
610	2	0	_aQUALCOMM Inc.
650		0	_aTelecommunication.
650		0	_aWireless communication systems.
650		0	_aSpread spectrum communications.
650		0	_aCode division multiple access.
856	4	1	_3Table of contents _uhttp://catdir.loc.gov/catdir/toc/ecip051/2004022296.html
942			_cBOOK
994			_aZ0 _bSUPMU
596			_a1 2
999			_c8983 _d8983