000 02306cam a2200337 a 4500
001 u5002
003 SA-PMU
005 20210418124704.0
008 071226s2008 enka b 001 0 eng
010 _a 2007052391
040 _aDLC
_beng
_cDLC
_dUKM
_dYDXCP
_dBWK
_dYDX
_dBTCTA
_dBWX
_dLUNCL
_dDEBBG
_dOCL
_dOCLCQ
020 _a9780273713197 (pbk. : alk. paper)
020 _a0273713191 (pbk. : alk. paper)
035 _a(OCoLC)185123445
_z(OCoLC)183915895
_z(OCoLC)255883829
050 0 0 _aHF5415.55
_b.E34 2008
082 0 0 _a658.8/12
_222
100 1 _aEgan, John,
_d1952-
245 1 0 _aRelationship marketing :
_bexploring relational strategies in marketing /
_cJohn Egan.
250 _a3rd ed.
260 _aHarlow, England ;
_aNew York :
_bFinancial Times/Prentice Hall,
_c2008.
300 _axxi, 311 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references and index.
505 0 0 _gpt. I.
_tRelationships --
_g1.
_t100 years of marketing --
_g2.
_tRelationships in marketing --
_g3.
_tRelationships --
_g4.
_tRelationship economics --
_g5.
_tStrategy continuum --
_g6.
_tRelationship drivers --
_gpt. II.
_tcore firm and its relationships --
_g7.
_tCustomer partnerships --
_g8.
_tInternal partnerships --
_g9.
_tSupplier partnerships --
_g10.
_tExternal partnerships --
_gpt. III.
_tManaging and controlling the relationship --
_g11.
_tRelationship technology --
_g12.
_tRelationship management --
_g13.
_tBack to the future.
520 1 _a"Relationship Marketing: Exploring relational strategies in marketing is a lively, engaging treatment of a vital subject. From its grounding in the theoretical and conceptual, the book reviews and analyses the importance of relationships in marketing, and their influence in modern marketing strategies. John Egan's holistic approach covers both principles and practices, is drawn in equal measure from research and application, and is an ideal text for students, researchers and practitioners."--Jacket.
650 0 _aRelationship marketing.
856 4 1 _3Table of contents only
_uhttp://catdir.loc.gov/catdir/toc/ecip087/2007052391.html
856 4 1 _3Table of contents
_uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016322197&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
942 _cBOOK
994 _aZ0
_bSUPMU
596 _a1 2
999 _c9166
_d9166