| 000 | 01256cam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | u5470 | ||
| 003 | SA-PMU | ||
| 005 | 20210418124704.0 | ||
| 008 | 060927s2008 enka b 001 0 eng | ||
| 040 |
_aUKM _cUKM _dYDXCP _dBWKUK _dBWK _dEUM |
||
| 020 | _a0077114221 (pbk.) | ||
| 020 | _a9780077114220 (pbk.) | ||
| 035 |
_a(OCoLC)72867961 _z(OCoLC)321007671 |
||
| 050 | 4 |
_aHF5415.55 _b.H37 2008 |
|
| 082 | 0 | 4 |
_a658.812 _222 |
| 100 | 1 | _aHarwood, Tracy G. | |
| 245 | 1 | 0 |
_aRelationship marketing : _bperspectives, dimensions and contexts / _cTracy Harwood, Tony Garry and Anne Broderick. |
| 260 |
_aMaidenhead [England] : _bMcGraw-Hill Higher Education, _cc2008. |
||
| 300 |
_axxii, 242 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aStructured in three sections, Perspectives, Dimensions and Contexts, the text provides an overview of the key theoretical concepts and models; discussion of practical applications; reviews by both academics and practitioners; and more. Case studies and examples will be given to illustrate the ideas presented. | ||
| 650 | 0 | _aRelationship marketing. | |
| 700 | 1 | _aBroderick, Anne J. | |
| 700 | 1 | _aGarry, Tony. | |
| 942 | _cBOOK | ||
| 994 |
_aZ0 _bSUPMU |
||
| 596 | _a1 2 | ||
| 999 |
_c9167 _d9167 |
||