000 00944cam a2200325 a 4500
001 u5006
003 SA-PMU
005 20210418124704.0
008 090113s2010 maua b 001 0 eng
010 _a 2009000967
040 _aDLC
_cDLC
_dBTCTA
_dC#P
_dBWX
020 _a9780073404837 (alk. paper)
020 _a0073404837 (alk. paper)
035 _a(OCoLC)244765071
050 0 0 _aHF5438.25
_b.J655 2010
082 0 0 _a658.85
_222
100 1 _aJohnston, Mark W.
245 1 0 _aRelationship selling /
_cMark W. Johnston, Greg W. Marshall.
250 _a3rd ed.
260 _aBoston :
_bMcGraw-Hill/Irwin,
_cc2010.
300 _axxvii, 452 p. :
_bcol. ill. ;
_c26 cm.
504 _aIncludes bibliographical references (p. 431-439) and indexes.
650 0 _aSelling.
650 0 _aRelationship marketing.
650 0 _aCustomer relations.
700 1 _aMarshall, Greg W.
942 _cBOOK
994 _aZ0
_bSUPMU
596 _a1 2
999 _c9168
_d9168