000			02013cam a2200349 a 4500
001			u2887
003			SA-PMU
005			20210418124709.0
008			090102s2009 nyua b 001 0 eng
010			_a 2008054877
040			_aDLC _cDLC _dYDXCP _dBWKUK _dBWK _dCDX _dGBVCP _dHEBIS _dDEBBG _dBTCTA _dUKM _dEUM
020			_a9780273716860 (pbk. : alk. paper)
020			_a0273716867 (pbk. : alk. paper)
035			_a(OCoLC)298611650 _z(OCoLC)271772037 _z(OCoLC)320873874 _z(OCoLC)424556817
050	0	0	_aHD30.4 _b.S28 2009
082	0	0	_a650.072 _222
100	1		_aSaunders, Mark, _d1959-
245	1	0	_aResearch methods for business students / _cMark Saunders, Philip Lewis, Adrian Thornhill.
250			_a5th ed.
260			_aNew York : _bPrentice Hall, _cc2009.
300			_axxi, 614 p. : _bcol. ill. ; _c27 cm.
504			_aIncludes bibliographical references (p. 561-572) and index.
505	0		_aThe nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
520			_aUsing real-life case studies and written with a student-centred approach, this 5th edition provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making the best use of IT where appropriate.
650		0	_aBusiness _xResearch.
650		0	_aBusiness _xResearch _xData processing.
700	1		_aLewis, Philip, _d1945-
700	1		_aThornhill, Adrian.
942			_cBOOK
994			_aZ0 _bSUPMU
596			_a1 2
999			_c9207 _d9207