000			01808cam a2200337 a 4500
001			u4281
003			SA-PMU
005			20210418124712.0
008			090401s2010 mauab b 001 0 eng
010			_a 2009013911
040			_aDLC _cDLC _dBTCTA _dYDXCP _dC#P _dBWX _dCDX _dDEBBG _dCHRRO
020			_a9780136087588
020			_a0136087582
020			_a0132465507
020			_a9780132465502
035			_a(OCoLC)297149500 _z(OCoLC)716575712
050	0	0	_aHF5429 _b.B45 2010
082	0	0	_a658.8/7 _222
100	1		_aBerman, Barry.
245	1	0	_aRetail management : _ba strategic approach / _cBarry Berman, Joel R. Evans.
250			_a11th ed.
260			_aUpper Saddle River, N.J. : _bPrentice Hall, _cc2010.
300			_axxviii, 654 p. : _bcol. ill., col. maps ; _c29 cm.
504			_aIncludes bibliographical references and indexes.
505	0		_aAn introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore-based, and other forms of nontraditional retailing -- Identifying and understanding consumers -- Information gathering and processing in retailing -- Trading-area analysis -- Site selection -- Retail organization and human resource management -- Operations management : financial dimensions -- Operations management : operational dimensions -- Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Establishing and maintaining a retail image -- Promotional strategy -- Integrating and controlling the retail strategy.
650		0	_aRetail trade _xManagement.
700	1		_aEvans, Joel R.
942			_cBOOK
994			_aZ0 _bSUPMU
596			_a1 2
999			_c9248 _d9248