000			02774cam a22003974a 4500
001			u5520
003			SA-PMU
005			20210418124720.0
008			030828s2004 maua b 001 0 eng
010			_a 2003019396
040			_aDLC _beng _cDLC _dBAKER _dNLGGC _dUBA _dBTCTA _dYDXCP _dIG# _dGEBAY _dU5D _dOCLCQ _dYUS _dA7U
020			_a1591391474
020			_a9781591391470
035			_a(OCoLC)52962935
042			_apcc
043			_an-us---
050	0	0	_aHD9999.S74 _bP738 2004
082	0	0	_a338.7/67 _222
100	1		_aDyer, Davis.
245	1	0	_aRising tide : _blessons from 165 years of brand building at Procter & Gamble / _cDavis Dyer, Frederick Dalzell, Rowena Olegario.
260			_aBoston, Mass. : _bHarvard Business School Press, _cc2004.
300			_ax, 467 p. : _bill. (some col.) ; _c25 cm.
505	0		_aGetting started, 1837-1890 : Procter & Gamble in the commodity era -- From commodities to consumer goods : Ivory and the birth of the brand -- Assembling the elements of the enterprise, 1890-1945 -- Science in the washing machine : the story of Tide -- An explosion in consumer products -- Procter & Gamble reinvents the paper products business -- Crest : a therapeutic breakthrough in oral care -- Learning from Augusta, Lima, and Albany -- The rely crisis -- Competition and global expansion -- Learning to compete in Japan -- The diaper wars -- En río revuelto : finding the formula in Mexico and Latin America -- Pantene : building a global beauty brand -- Reshaping Procter & Gamble -- Rewriting the rules : reconfiguring the supply chain -- Winning in the white space : Procter & Gamble in Central and Eastern Europe and Russia -- Ivory, Crest, and Olay : redefining the boundaries of the brand -- Prescription for growth in health care -- Challenges in China.
504			_aIncludes bibliographical references and index.
520	1		_a"Rising Tide tells the tale of P&G's 165-year journey: how it grew from a two-man soap and candle maker in 1837 into a $40 billion global brand powerhouse, employing over 100,000 people in 80 countries. As it charts that journey, the book reveals the principles and practices of brand building P&G-style: how the company learned - through trial, error, and breakthrough successes - to consistently anticipate and satisfy consumer needs."--BOOK JACKET.
610	2	0	_aProcter & Gamble Company _xHistory.
650		0	_aBrand name products _zUnited States _vCase studies.
650		0	_aProduct management _zUnited States _vCase studies.
650		0	_aSoap trade _zUnited States _xHistory.
700	1		_aDalzell, Frederick.
700	1		_aOlegario, Rowena.
856	4	1	_3Table of contents _uhttp://catdir.loc.gov/catdir/toc/ecip048/2003019396.html
942			_cBOOK
994			_aZ0 _bSUPMU
596			_a1
999			_c9318 _d9318