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003			SA-PMU
005			20210418123001.0
008			160613t20172017enka b 001 0 eng d
010			_a 2016950215
040			_aYDXCP _beng _erda _cYDXCP _dBDX _dBTCTA _dOCLCQ _dERASA _dCDX _dCHVBK _dOKU _dOCLCO _dOCLCF _dDLC _dUAB _dVP@ _dCCV _dTXI
019			_a988653670
020			_a019875499X _q(pbk)
020			_a9780198754992 _q(pbk)
035			_a(OCoLC)951645148 _z(OCoLC)988653670
050		4	_aHB74.P8 _bB32 2017
082	0	4	_a330 _223
100	1		_aBaddeley, Michelle, _d1965- _eauthor.
245	1	0	_aBehavioural economics : _ba very short introduction / _cMichelle Baddeley.
246	3		_aBehavioral economics
250			_aFirst edition.
264		1	_aOxford, United Kingdom ; _aNew York, NY : _bOxford University Press, _c2017.
264		4	_c©2017.
300			_axviii, 148 pages : _billustrations ; _c18 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	1		_aA very short introduction ; _v505
504			_aIncludes bibliographical references (pages 127-137) and index.
505	0		_aEconomics and behaviour -- Motivation and incentives -- Social lives -- Quick thinking -- Risky choices -- Taking time -- Personalities, moods, and emotions -- Behaviour in the macroeconomy -- Economic behaviour and public policy.
520			_aTraditionally economists have based their economic predictions on the assumption that humans are super-rational creatures, using the information we are given efficiently and generally making selfish decisions that work well for us as individuals. Economists also assume that we're doing the very best we can possibly do - not only for today, but over our whole lifetimes too. But increasingly the study of behavioural economics is revealing that our lives are not that simple. Instead, our decisions are complicated by our own psychology. Each of us makes mistakes every day. We don't always know what's best for us and, even if we do, we might not have the self-control to deliver on our best intentions. We struggle to stay on diets, to get enough exercise and to manage our money. We misjudge risky situations. We are prone to herding: sometimes peer pressure leads us blindly to copy others around us; other times copying others helps us to learn quickly about new, unfamiliar situations. This Very Short Introduction explores the reasons why we make irrational decisions; how we decide quickly; why we make mistakes in risky situations; our tendency to procrastination; and how we are affected by social influences, personality, mood and emotions.
650		0	_aEconomics _xPsychological aspects.
650		7	_aVerhaltensökonomie _2gnd
650		7	_aAnreiz _2gnd
650		7	_aEntscheidungsfindung _2gnd
650		7	_aMakroökonomie _2gnd
650		7	_aEconomics _xPsychological aspects. _2fast _0(OCoLC)fst00902172
830		0	_aVery short introductions ; _v505.
938			_aErasmus Boekhandel _bERAA _nNTS0000242842
938			_aBrodart _bBROD _n117746975
938			_aBaker and Taylor _bBTCP _nBK0019582159
938			_aYBP Library Services _bYANK _n13033053
029	1		_aCHVBK _b437964671
029	1		_aCHBIS _b010830921
029	1		_aAU@ _b000059550680
029	1		_aCHVBK _b405255667
029	1		_aCHDSB _b006664201
942			_cBOOK
994			_aZ0 _bSUPMU
948			_hNO HOLDINGS IN SUPMU - 167 OTHER HOLDINGS
596			_a1 2
999			_c959 _d959