| 000 | 01101cam a2200301Ka 4500 | ||
|---|---|---|---|
| 001 | u2442 | ||
| 003 | SA-PMU | ||
| 005 | 20210418124800.0 | ||
| 008 | 080417s2008 enka b 001 0 eng d | ||
| 040 |
_aSISPL _beng _cSISPL _dBWK _dAU@ _dK6U _dHEBIS _dDEBBG _dUKM _dOCL _dDEBSZ |
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| 020 | _a9780077107956 (pbk.) | ||
| 020 | _a0077107950 (pbk.) | ||
| 035 |
_a(OCoLC)224900317 _z(OCoLC)271765732 |
||
| 050 | 4 |
_aHD9980.5 _b.S47 2008 |
|
| 082 | 0 | 4 |
_a658.8 _222 |
| 245 | 0 | 0 |
_aServices marketing : _bintegrating customer focus across the firm / _cAlan Wilson ... [et al.]. |
| 250 | _a1st European ed. | ||
| 260 |
_aLondon : _bMcGraw-Hill Education, _c. 2008. |
||
| 300 |
_axxiii, 623 p. : _bill. ; _c26 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aService industries _xMarketing. |
|
| 650 | 0 | _aCustomer services. | |
| 700 | 1 | _aWilson, Alan. | |
| 856 | 4 | 1 |
_3Table of contents _uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016474272&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| 942 | _cBOOK | ||
| 994 |
_aZ0 _bSUPMU |
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| 596 | _a1 2 | ||
| 999 |
_c9654 _d9654 |
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