000			02839cam a2200481Mi 4500
001			u11048
003			SA-PMU
005			20210418124814.0
008			160310s2017 maua b u001 0 eng d
040			_aCNSPO _beng _cCNSPO _dYDXCP _dOCLCF _dOCLCO _dIAK _dYDX
019			_a920736801
020			_a9781305405745
020			_a1305405749
035			_a(OCoLC)946108513 _z(OCoLC)920736801
082	0	4	_a658.022 _223
090			_aHD62.7 _b.L66 2017
100	1		_aLongenecker, Justin G. _q(Justin Gooderl), _d1917-2005, _eauthor.
245	1	0	_aSmall business management : _blaunching & growing entrepreneurial ventures / _cJustin G. Longenecker, J. William Petty, Leslie E. Palich, Frank Hoy.
250			_a18e.
264		1	_aBoston, MA _c2017 : _bCengage Learning, _c2017
300			_axxiv, 712 pages : _billustrations (chiefly color) ; _c29 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aPart 1: Entrepreneurship : a world of opportunity. The entrepreneurial life ; Integrity, ethics, and social entrepreneurship -- Part 2: Starting from scratch or joining an existing business. Starting a small business ; Franchises and buyouts ; The family business -- Part 3: Developing the new venture business plan. The business plan : visualizing the dream ; The marketing plan ; The organizational plan : teams, legal structures, alliances, and directors ; The location plan ; Understanding a firm's financial statements ; Forecasting financial requirements ; A firm's sources of financing ; Planning for the harvest -- Part 4: Focusing on the customer : marketing growth strategies. Building customer relationships ; Product development and supply chain management ; Pricing and credit decisions ; Promotional planning ; Global opportunities for small businesses -- Part 5: Managing growth in the small business. Professional management and the small business ; Managing human resources ; Managing small business operations ; Managing the firm's assets ; Managing risk.
650		0	_aSmall business _xManagement.
650		0	_aEntrepreneurship.
650		0	_aNew business enterprises _xManagement.
650		7	_aEntrepreneurship. _2fast _0(OCoLC)fst00912787
650		7	_aNew business enterprises _xManagement. _2fast _0(OCoLC)fst01036850
650		7	_aSmall business _xManagement. _2fast _0(OCoLC)fst01121306
700	1		_aPetty, J. William, _d1942- _eauthor.
700	1		_aPalich, Leslie E., _eauthor.
700	1		_aHoy, Frank, _eauthor.
938			_aYBP Library Services _bYANK _n12551598
938			_aYBP Library Services _bYANK _n13106051
029	1		_aAU@ _b000058902182
942			_cBOOK
994			_aZ0 _bSUPMU
948			_hNO HOLDINGS IN SUPMU - 19 OTHER HOLDINGS
596			_a1 2
999			_c9800 _d9800