| 000 | 02532cam a2200589 i 4500 | ||
|---|---|---|---|
| 001 | u13325 | ||
| 003 | SA-PMU | ||
| 005 | 20210418124819.0 | ||
| 008 | 160205t20162016enka b 001 0 eng | ||
| 010 | _a 2016000593 | ||
| 040 |
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_a101689958 _2DNLM |
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_a957323214 _a958458152 |
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| 020 |
_a9780199757398 _q(pbk. ; _qalk. paper) |
||
| 020 |
_a0199757399 _q(pbk. ; _qalk. paper) |
||
| 035 |
_a(OCoLC)937367948 _z(OCoLC)957323214 _z(OCoLC)958458152 |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aRA427 _b.E92 2016 |
| 060 | 0 | 0 | _a2016 G-349 |
| 060 | 1 | 0 | _aWA 20.5 |
| 082 | 0 | 0 |
_a362.1068/8 _223 |
| 100 | 1 |
_aEvans, W. Douglas, _eauthor. |
|
| 245 | 1 | 0 |
_aSocial marketing research for global public health : _bmethods and technologies / _cW. Douglas Evans, PhD. |
| 264 | 1 |
_aNew York, NY : _bOxford University Press, _c[2016] |
|
| 264 | 4 | _c©2016 | |
| 300 |
_axvii, 295 pages : _billustrations ; _c24 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aIntroduction to social marketing research -- Research methods & evidence for social marketing -- Formative research -- Brand research -- Efficacy and message testing methods for social marketing research -- Monitoring and evaluation research: tools and evidence for understanding social marketing performance during and after implementation -- Social marketing research in the digital media age -- Quasi-experimental and heavy-up experiments in social marketing -- Case studies: social marketing research in action -- Lessons learned and future social marketing research. | |
| 650 | 0 |
_aPublic health _xMarketing. |
|
| 650 | 0 | _aSocial marketing. | |
| 650 | 7 |
_aPublic health _xMarketing. _2fast _0(OCoLC)fst01082278 |
|
| 650 | 7 |
_aSocial marketing. _2fast _0(OCoLC)fst01122635 |
|
| 650 | 1 | 2 | _aPublic Health. |
| 650 | 1 | 2 |
_aSocial Validity, Research _xmethods. |
| 650 | 2 | 2 | _aSocial Marketing. |
| 650 | 2 | 2 | _aMarketing of Health Services. |
| 650 | 2 | 2 | _aSocial Media. |
| 938 |
_aYBP Library Services _bYANK _n12892954 |
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| 938 |
_aBaker and Taylor _bBTCP _nBK0018549450 |
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| 938 |
_aBrodart _bBROD _n115199241 |
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_aCHBIS _b010593567 |
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| 942 | _cBOOK | ||
| 994 |
_aZ0 _bSUPMU |
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| 948 | _hNO HOLDINGS IN SUPMU - 39 OTHER HOLDINGS | ||
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