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040 _aDNLM/DLC
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019 _a907339671
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_a968185843
_a968763799
020 _a9780190263430
_q(hardback ;
_qalkaline paper)
020 _a0190263431
_q(hardback ;
_qalkaline paper)
020 _z9780190263447
024 8 _a40025459607
035 _a(OCoLC)907657597
_z(OCoLC)907339671
_z(OCoLC)927174857
_z(OCoLC)964397719
_z(OCoLC)968185843
_z(OCoLC)968763799
037 _bOxford Univ Pr, 2001 Evans rd, Cary, NC, USA, 27513
_nSAN 202-5892
042 _apcc
050 0 0 _aTP630
_b.N47 2015
060 0 0 _a2015 B-499
060 1 0 _aWA 695
082 0 0 _a338.4/766362
_223
100 1 _aNestle, Marion,
_eauthor.
245 1 0 _aSoda politics :
_btaking on big soda (and winning) /
_cMarion Nestle.
264 1 _aOxford [UK] :
_bOxford University Press,
_c[2015]
264 4 _c©2015
300 _axii, 508 pages :
_billustrations ;
_c25 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references (pages 429-483) and index.
505 0 _aForeword / Mark Bittman -- What is soda?: Why advocacy is needed -- Sodas and health -- The soda industry and how it works -- Targeting children -- Targeting minorities and the poor -- "Softball" marketing tactics: Recruiting allies, co-opting critics -- More "softball" tactics: Mitigating environmental damage -- "Hardball" tactics: Defending turf, attacking critics -- Advocacy: Soda caps, taxes, and more -- Appendix 1: The principal U.S. groups advocating for healthier beverage choices -- Appendix 2: National, state, and local campaigns to reduce soda consumption: Selected U.S. examples -- Appendix 3: A bibliographic note on sources.
520 _aHow did products containing absurdly inexpensive ingredients become multibillion dollar industries and international brand icons, while also having a devastating impact on public health? In Soda Politics, Dr. Marion Nestle answers this question by detailing all of the ways that the soft drink industry works overtime to make drinking soda as common and accepted as drinking water, for adults and children. Dr. Nestle shows how sodas are principally miracles of advertising; Coca-Cola and PepsiCo spend billions of dollars each year to promote their sale to children, minorities, and low-income populations, in developing as well as industrialized nations. And once they have stimulated that demand, they leave no stone unturned to protect profits. That includes lobbying to prevent any measures that would discourage soda sales, strategically donating money to health organizations and researchers who can make the science about sodas appear confusing, and engaging in Corporate Social Responsibility (CSR) activities to create goodwill and silence critics. Soda Politics follows the money trail wherever it leads, revealing how hard Big Soda works to sell as much of their products as possible to an increasingly obese world.
650 0 _aCarbonated beverages.
650 0 _aConsumer protection.
650 1 2 _aCarbonated Beverages.
650 2 2 _aDietary Sucrose
_xadverse effects.
650 2 2 _aFood Industry.
650 2 2 _aPolitics.
650 2 2 _aConsumer Advocacy.
650 2 2 _aMarketing.
650 7 _aCarbonated beverages.
_2fast
_0(OCoLC)fst00846920
650 7 _aConsumer protection.
_2fast
_0(OCoLC)fst00876358
650 4 _aBebidas gaseosas.
650 4 _aIndustrias alimenticias.
650 4 _aMercadotecnia.
938 _aBrodart
_bBROD
_n112452299
938 _aBaker and Taylor
_bBTCP
_nBK0016947961
938 _aYBP Library Services
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