| 000 | 01591cam a22003254a 4500 | ||
|---|---|---|---|
| 001 | u5902 | ||
| 003 | SA-PMU | ||
| 005 | 20210418123004.0 | ||
| 008 | 061030s2007 nyua b 001 0 eng | ||
| 010 | _a 2006036160 | ||
| 040 |
_aDLC _beng _cDLC _dBAKER _dUKM _dBTCTA _dC#P _dIAC _dYDXCP _dLMR _dOCLCG _dIG# _dOCLCQ _dUKMGB _dBDX |
||
| 020 | _a9780814473832 (hardcover) | ||
| 020 | _a0814473830 (hardcover) | ||
| 035 | _a(OCoLC)74916050 | ||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.123 _b.K45 2007 |
| 082 | 0 | 0 |
_a658.8 _222 |
| 100 | 1 |
_aKelly, Lois, _d1955- |
|
| 245 | 1 | 0 |
_aBeyond buzz : _bthe next generation of word-of-mouth marketing / _cLois Kelly. |
| 260 |
_aNew York : _bAMACOM, _cc2007. |
||
| 300 |
_ax, 228 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 213-220) and index. | ||
| 505 | 0 | _aEnough with the marketing blah blah blah- let's talk about something interesting -- Make meaning, not buzz -- Have a fresh point of view (or several) -- Listen up: seven ways to uncover talk-worthy ideas -- Nine themes that always get people talking -- Straight talk: talk like you talk, talk like you mean it, talk in these ten new ways -- Shift to a conversational marketing mind-set -- Building a "talk" culture -- Be more interesting- conversations, passion, and an honest point of view -- Appendix: Checklists, templates, additional resources. | |
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 | _aMarketing. | |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://catdir.loc.gov/catdir/toc/ecip074/2006036160.html |
| 942 | _cBOOK | ||
| 994 |
_aZ0 _bSUPMU |
||
| 596 | _a1 2 | ||
| 999 |
_c990 _d990 |
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