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Lagae, Wim.

Sports sponsorship and marketing communications : a European perspective / Wim Lagae. - Harlow, England ; New York : Financial Times Prentice Hall, c2005. - xvi, 248 p. : ill. ; 23 cm.

Includes bibliographical references and index.

ISBN: 0273687069 9780273687061

LCCN: 2004056435

Subjects--Topical Terms:
Sports--Marketing.
Sports sponsorship.
Communication in marketing.
Sports--Economic aspects.

LC Class. No.: GV716 / .L3413 2005

Dewey Class. No.: 796/.0698