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    Sports sponsorship and marketing communications : a European perspective / Wim Lagae.

    By: Lagae, WimMaterial type: TextTextLanguage: English Original language: Dutch Publisher: Harlow, England ; New York : Financial Times Prentice Hall, c2005Description: xvi, 248 p. : ill. ; 23 cmISBN: 0273687069; 9780273687061Uniform titles: Marketingcommunicatie in de sport. English Subject(s): Sports -- Marketing | Sports sponsorship | Communication in marketing | Sports -- Economic aspectsDDC classification: 796/.0698 LOC classification: GV716 | .L3413 2005
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    Item type Current library Call number Copy number Status Notes Date due Barcode
    Books Books Female Library
    		GV716 .L3413 2005 (Browse shelf (Opens below)) 1 Available STACKS 51952000083993
    Books Books Main Library
    		GV716 .L3413 2005 (Browse shelf (Opens below)) 1 Available STACKS 51952000062691

    Includes bibliographical references and index.

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