Lynch, Richard L.
Strategic management / Richard Lynch. - 5th ed. - Harlow, England ; New York : Prentice Hall/Financial Times, 2009. - xxx, 826 p. : col. ill. ; 27 cm.
Rev. ed. of: Corporate strategy. 4th ed. 2006.
Includes bibliographical references and indexes.
This text has a practical outlook on strategy and a plethora of short examples to illustrate this. It also features a twin perspective of strategy as it consistently compares and contrasts the rational, planned or prescriptive view with the emergent, creative and evolutionary approaches.
9780273716389 (pbk. : alk. paper) 0273716387 (pbk. : alk. paper)
2008031521
Business planning.
Strategic planning.
HD30.28 / .L92 2009
658.4/012
Strategic management / Richard Lynch. - 5th ed. - Harlow, England ; New York : Prentice Hall/Financial Times, 2009. - xxx, 826 p. : col. ill. ; 27 cm.
Rev. ed. of: Corporate strategy. 4th ed. 2006.
Includes bibliographical references and indexes.
This text has a practical outlook on strategy and a plethora of short examples to illustrate this. It also features a twin perspective of strategy as it consistently compares and contrasts the rational, planned or prescriptive view with the emergent, creative and evolutionary approaches.
9780273716389 (pbk. : alk. paper) 0273716387 (pbk. : alk. paper)
2008031521
Business planning.
Strategic planning.
HD30.28 / .L92 2009
658.4/012