Strategic management / Richard Lynch.

By: Lynch, Richard LContributor(s): Lynch, Richard L. Corporate strategyMaterial type: TextTextPublisher: Harlow, England ; New York : Prentice Hall/Financial Times, 2009Edition: 5th edDescription: xxx, 826 p. : col. ill. ; 27 cmISBN: 9780273716389 (pbk. : alk. paper); 0273716387 (pbk. : alk. paper)Subject(s): Business planning | Strategic planningDDC classification: 658.4/012 LOC classification: HD30.28 | .L92 2009Summary: This text has a practical outlook on strategy and a plethora of short examples to illustrate this. It also features a twin perspective of strategy as it consistently compares and contrasts the rational, planned or prescriptive view with the emergent, creative and evolutionary approaches.
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Item type Current library Call number Copy number Status Notes Date due Barcode
Books Books Female Library
HD30.28 .L92 2009 (Browse shelf (Opens below)) 1 Available STACKS 51952000087335
Books Books Main Library
HD30.28 .L92 2009 (Browse shelf (Opens below)) 1 Available STACKS 51952000067061

Rev. ed. of: Corporate strategy. 4th ed. 2006.

Includes bibliographical references and indexes.

This text has a practical outlook on strategy and a plethora of short examples to illustrate this. It also features a twin perspective of strategy as it consistently compares and contrasts the rational, planned or prescriptive view with the emergent, creative and evolutionary approaches.

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