Marquard, William H.

Wal-smart : what it really takes to profit in a Wal-mart world / William H. Marquard with Bill Birchard. - New York : McGraw-Hill, c2007. - x, 272 p. : ill. ; 24 cm.

Includes bibliographical references (p. 231-258) and index.

Introduction : Choose or lose -- How did we end up in the Wal-mart world? -- How the super-retailer defines our world : New economy, new challenges -- ch. 2. Joy on a treadmill : The loop that changes everything -- Gold star management : The secret behind strong processes -- Genes of a winner : Examining Wal-mart's unique DNA -- What do we do now? " : Twelve smart choices in a Wal-mart world -- Differentiate, emulate, dominate : The competitor's conundrum -- Leverage, invest, diversify : The supplier's bargain -- Reward, impassion, grow : The company's compact with the worker -- Belong, align, engage : Terms of community endearment -- Epilogue : Being Wal-smart : Find the and -- Postscript -- Acknowledgments -- Sources and notes -- Index. pt. 1. ch. 1. ch. 3. ch. 4. pt. 2. ch. 5. ch. 6. ch. 7. ch. 8.

"Wal-Smart answers our most gut-wrenching question as business leaders in any industry: Now that we're immersed in the Wal-Mart world, what are we going to do about it? William Marquard prescribes the smart choices you need to make in every aspect of your business: as competitors, suppliers, employers, and community members."--BOOK JACKET.

0071475168 (alk. paper) 9780071475167

2006022753


Wal-Mart (Firm)--Management.


Discount houses (Retail trade)--Management.--United States
Wal-Mart.
Management.


United States.

HF5429.215 .U6 / M37 2007

658.8/79