Normal view MARC view ISBD view

Rathore, Basant

Strategic media planning and buying : integration of traditional and digital media / Basant Rathore. - First South Asia edition. - xx, 420 pages illustrations (black and white) 24 cm -

Includes bibliographical references and index.



ISBN: 9781032724577

Source: Library of Congress -- New Delhi Overseas Office

LCCN: 2024365702

Subjects--Topical Terms:
Advertising media planning--India
Purchasing--India

LC Class. No.: HF5826.5 .R38 2024