| 000 -LEADER |
|---|
| fixed length control field |
02128cam a22004455i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
23942345 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
DLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20260310141652.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
t| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
241206s2024 enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2024365702 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781032724577 |
| 025 ## - OVERSEAS ACQUISITION NUMBER |
|---|
| Overseas acquisition number |
I-E-2024365702 |
| 037 ## - SOURCE OF ACQUISITION |
|---|
| Source of stock number/acquisition |
Library of Congress -- New Delhi Overseas Office |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| -- |
DLC-MRC |
| -- |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
lcode |
| -- |
pcc |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
a-ii--- |
| Authority record control number or standard number |
http://id.loc.gov/vocabulary/geographicAreas/a-ii |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5826.5 .R38 2024 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rathore, Basant |
| Relator term |
author |
| Relationship |
aut |
| -- |
http://id.loc.gov/vocabulary/relators/aut |
| Authority record control number or standard number |
http://id.loc.gov/authorities/names/n2025036805 |
| Real World Object URI |
http://id.loc.gov/rwo/agents/n2025036805 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Strategic media planning and buying : |
| Remainder of title |
integration of traditional and digital media / |
| Statement of responsibility, etc. |
Basant Rathore. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
First South Asia edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Abingdon, Oxon : |
| Name of producer, publisher, distributor, manufacturer |
Routledge, Taylor & Francis Group, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2024. |
| 264 #2 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New Delhi, India : b Exclusive distributors, Atlantic Publishers & Distributors |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 420 pages |
| Other physical details |
illustrations (black and white) |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| Authority record control number or standard number |
http://id.loc.gov/vocabulary/contentTypes/txt |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| Authority record control number or standard number |
http://id.loc.gov/vocabulary/mediaTypes/n |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| Authority record control number or standard number |
http://id.loc.gov/vocabulary/carriers/nc |
| 340 ## - PHYSICAL MEDIUM |
|---|
| Authority record control number or standard number |
http://id.loc.gov/vocabulary/millus/ill |
| 340 ## - PHYSICAL MEDIUM |
|---|
| Color content |
black and white |
| Authority record control number or standard number |
http://id.loc.gov/vocabulary/mcolor/blw |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE |
|---|
| Additional physical form available note |
Also available as an e-book. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising media planning |
| Geographic subdivision |
India |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Purchasing |
| Geographic subdivision |
India |
| 758 ## - RESOURCE IDENTIFIER |
|---|
| Real World Object URI |
http://id.loc.gov/resources/instances/23942345 |
| 758 ## - RESOURCE IDENTIFIER |
|---|
| Relationship |
http://id.loc.gov/ontologies/bibframe/instanceOf |
| Real World Object URI |
http://id.loc.gov/resources/works/23942345 |
| 884 ## - DESCRIPTION CONVERSION INFORMATION |
|---|
| Conversion process |
DLC bibframe2marc v3.1-dev |
| Conversion date |
20251209 |
| Conversion agency |
DLC |
| Uniform Resource Identifier |
https://github.com/lcnetdev/bibframe2marc/tree/v3.1-dev |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
par |
| c |
origode |
| d |
3 |
| e |
ncip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |