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Percy, Larry,

Strategic advertising management / Larry Percy, Richard Rosenbaum-Elliott. - Sixth Edition. - xxi, 475 pages : illustrations ; 25 cm

Revised edition of the authors' Strategic advertising management, [2016]

Includes bibliographical references and index.

ISBN: 9780198835615

LCCN: 2020949306

Subjects--Topical Terms:
Sales promotion.
Advertising--Management.
Strategic planning.
Communication in marketing.

LC Class. No.: HF5438.5 .P475 2021

Dewey Class. No.: 659.1