Strategic advertising management / Larry Percy, Richard Rosenbaum-Elliott.
Material type:
TextPublisher: Oxford, United Kingdom : Oxford University Press, [2021]Edition: Sixth EditionDescription: xxi, 475 pages : illustrations ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780198835615Subject(s): Sales promotion | Advertising -- Management | Strategic planning | Communication in marketingDDC classification: 659.1 LOC classification: HF5438.5 .P475 2021
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Main Library | HF5438.5 .P475 2021 (Browse shelf (Opens below)) | Available | 51952000271239 | |
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Books
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Female Library | HF5438.5 .P475 2021 (Browse shelf (Opens below)) | Available | 51952000271246 |
Revised edition of the authors' Strategic advertising management, [2016]
Includes bibliographical references and index.
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