Wirtz, Jochen.
Essentials of services marketing / Jochen Wirtz (Author) - 4th edition. - 680 pages : illustrations ; 28 cm
Includes bibliographical references and indexes.
9781292425191
2012406816
Service industries--Marketing.
HD9980 .W567 2023
Essentials of services marketing / Jochen Wirtz (Author) - 4th edition. - 680 pages : illustrations ; 28 cm
Includes bibliographical references and indexes.
9781292425191
2012406816
Service industries--Marketing.
HD9980 .W567 2023