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Essentials of services marketing / Jochen Wirtz (Author)

By: Wirtz, JochenMaterial type: Text

TextPublisher: Singapore ; New York : Pearson Education South Asia Pte Ltd., 2023Edition: 4th editionDescription: 680 pages : illustrations ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781292425191Subject(s): Service industries -- MarketingLOC classification: HD9980 .W567 2023

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Item type	Current library	Call number	Status	Date due	Barcode
Books	Female Library	HD9980 .W567 2023 (Browse shelf (Opens below))	Available		51952000266631
Books	Main Library	HD9980 .W567 2023 (Browse shelf (Opens below))	Available		51952000266624

Includes bibliographical references and indexes.

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