Arens, William F.
Contemporary advertising and integrated marketing communications / William F. Arens ; Michael F. Weigold ; [and] Christian Arens - 13th ed. / William F. Arens, Michael F. Weigold, Christian Arens. - New York : London : McGraw-Hill Higher Education ; McGraw-Hill [distributor], 2010. - xl, 774 p. : ill. ; 29 cm.
Includes bibliographical references and index.
9780073530031 (hbk.) 0073530034 (hbk.) 9780071220606 (pbk.) 0071220607 (pbk.)
Advertising.
659.1
Contemporary advertising and integrated marketing communications / William F. Arens ; Michael F. Weigold ; [and] Christian Arens - 13th ed. / William F. Arens, Michael F. Weigold, Christian Arens. - New York : London : McGraw-Hill Higher Education ; McGraw-Hill [distributor], 2010. - xl, 774 p. : ill. ; 29 cm.
Includes bibliographical references and index.
9780073530031 (hbk.) 0073530034 (hbk.) 9780071220606 (pbk.) 0071220607 (pbk.)
Advertising.
659.1