Contemporary advertising and integrated marketing communications / William F. Arens ; Michael F. Weigold ; [and] Christian Arens

By: Arens, William FContributor(s): Weigold, Michael F, 1958- | Arens, ChristianMaterial type: TextTextPublisher: New York : London : McGraw-Hill Higher Education ; McGraw-Hill [distributor], 2010Edition: 13th ed. / William F. Arens, Michael F. Weigold, Christian ArensDescription: xl, 774 p. : ill. ; 29 cmISBN: 9780073530031 (hbk.); 0073530034 (hbk.); 9780071220606 (pbk.); 0071220607 (pbk.)Subject(s): AdvertisingDDC classification: 659.1
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Item type Current library Call number Copy number Status Notes Date due Barcode
Books Books Female Library
HF5821 .B62 2011 (Browse shelf (Opens below)) 1 Available STACKS 51952000089322
Books Books Female Library
HF5821 .B62 2011 (Browse shelf (Opens below)) 2 Available STACKS 51952000115120
Books Books Main Library
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Includes bibliographical references and index.

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