Kobliski, Kathy J., 1946-
Advertising without an agency made easy / Kathy J. Kobliski. - [Irvine Calif.] : Entrepreneur Media, c2005. - xviii, 217 p. : ill. ; 24 cm. - Entrepreneur made easy series . - Entrepreneur made easy series. .
Includes index.
Define your business -- Develop your brand -- Public relations -- Maintain your customer base -- Define your market -- Media sales reps -- Interns -- Co-op advertising -- Political advertising -- Radio -- Radio production -- Television -- Television production -- Whatcha gonna say? : radio and television -- Print -- Direct mail -- The Internet -- Outdoor advertising -- Transit advertising -- Be your own agency and keep 15 percent -- Tracking -- Conclusion. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22.
"Using clear definitions, entertaining analogies and a conversational tone, Kathy J. Kobliski will walk you through the entire marketing process, pointing out hazards and opportunities along the way, including: comprehensive strategies for promoting your business via a variety of media such as TV, radio, print, direct mail, transit and the internet; easy-to-use work sheets to identify media outlets, monitor changes, track results, and analyze the strengths, weaknesses and threats to your business; and countless strategies for saving time and money, including how to enlist professional help for free and reduce costs 15% by becoming an in-house agency."--BOOK JACKET.
1932531289 9781932531282
2005040014
Advertising.
Small business.
HF5823 / .K624 2005
659.1
Advertising without an agency made easy / Kathy J. Kobliski. - [Irvine Calif.] : Entrepreneur Media, c2005. - xviii, 217 p. : ill. ; 24 cm. - Entrepreneur made easy series . - Entrepreneur made easy series. .
Includes index.
Define your business -- Develop your brand -- Public relations -- Maintain your customer base -- Define your market -- Media sales reps -- Interns -- Co-op advertising -- Political advertising -- Radio -- Radio production -- Television -- Television production -- Whatcha gonna say? : radio and television -- Print -- Direct mail -- The Internet -- Outdoor advertising -- Transit advertising -- Be your own agency and keep 15 percent -- Tracking -- Conclusion. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22.
"Using clear definitions, entertaining analogies and a conversational tone, Kathy J. Kobliski will walk you through the entire marketing process, pointing out hazards and opportunities along the way, including: comprehensive strategies for promoting your business via a variety of media such as TV, radio, print, direct mail, transit and the internet; easy-to-use work sheets to identify media outlets, monitor changes, track results, and analyze the strengths, weaknesses and threats to your business; and countless strategies for saving time and money, including how to enlist professional help for free and reduce costs 15% by becoming an in-house agency."--BOOK JACKET.
1932531289 9781932531282
2005040014
Advertising.
Small business.
HF5823 / .K624 2005
659.1