| 000 -LEADER |
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| fixed length control field |
02342cam a22003614a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
u6363 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
SA-PMU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210418122856.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
050208s2005 caua 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2005040014 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
| -- |
QBX |
| -- |
UKM |
| -- |
BAKER |
| -- |
NLGGC |
| -- |
IG# |
| -- |
BTCTA |
| -- |
YDXCP |
| -- |
ILU |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1932531289 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781932531282 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)57670117 |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5823 |
| Item number |
.K624 2005 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kobliski, Kathy J., |
| Dates associated with a name |
1946- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advertising without an agency made easy / |
| Statement of responsibility, etc. |
Kathy J. Kobliski. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
[Irvine Calif.] : |
| Name of publisher, distributor, etc. |
Entrepreneur Media, |
| Date of publication, distribution, etc. |
c2005. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 217 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Entrepreneur made easy series |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
1. |
| Title |
Define your business -- |
| Miscellaneous information |
2. |
| Title |
Develop your brand -- |
| Miscellaneous information |
3. |
| Title |
Public relations -- |
| Miscellaneous information |
4. |
| Title |
Maintain your customer base -- |
| Miscellaneous information |
5. |
| Title |
Define your market -- |
| Miscellaneous information |
6. |
| Title |
Media sales reps -- |
| Miscellaneous information |
7. |
| Title |
Interns -- |
| Miscellaneous information |
8. |
| Title |
Co-op advertising -- |
| Miscellaneous information |
9. |
| Title |
Political advertising -- |
| Miscellaneous information |
10. |
| Title |
Radio -- |
| Miscellaneous information |
11. |
| Title |
Radio production -- |
| Miscellaneous information |
12. |
| Title |
Television -- |
| Miscellaneous information |
13. |
| Title |
Television production -- |
| Miscellaneous information |
14. |
| Title |
Whatcha gonna say? : radio and television -- |
| Miscellaneous information |
15. |
| Title |
Print -- |
| Miscellaneous information |
16. |
| Title |
Direct mail -- |
| Miscellaneous information |
17. |
| Title |
The Internet -- |
| Miscellaneous information |
18. |
| Title |
Outdoor advertising -- |
| Miscellaneous information |
19. |
| Title |
Transit advertising -- |
| Miscellaneous information |
20. |
| Title |
Be your own agency and keep 15 percent -- |
| Miscellaneous information |
21. |
| Title |
Tracking -- |
| Miscellaneous information |
22. |
| Title |
Conclusion. |
| 520 1# - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Using clear definitions, entertaining analogies and a conversational tone, Kathy J. Kobliski will walk you through the entire marketing process, pointing out hazards and opportunities along the way, including: comprehensive strategies for promoting your business via a variety of media such as TV, radio, print, direct mail, transit and the internet; easy-to-use work sheets to identify media outlets, monitor changes, track results, and analyze the strengths, weaknesses and threats to your business; and countless strategies for saving time and money, including how to enlist professional help for free and reduce costs 15% by becoming an in-house agency."--BOOK JACKET. |
| 596 ## - |
|---|
| -- |
1 2 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Small business. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Entrepreneur made easy series. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
<a href="http://catdir.loc.gov/catdir/enhancements/fy1011/2005040014-b.html">http://catdir.loc.gov/catdir/enhancements/fy1011/2005040014-b.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| 994 ## - |
|---|
| -- |
Z0 |
| -- |
SUPMU |