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O'Connor, John, 1960-

Electronic marketing : theory and practice for the twenty-first century / John O'Connor, Eamonn Galvin and Martin Evans. - Harlow, England ; New York : Prentice Hall Financial Times, 2004. - xii, 440 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 0273684760 9780273684763

Subjects--Topical Terms:
Internet marketing.

LC Class. No.: HF5415.1265 / .O366 2004

Dewey Class. No.: 658.8002854678