Normal view MARC view ISBD view

Strauss, Judy.

E-marketing / Judy Strauss, Raymond Frost. - 5th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2009. - xxi, 430 p. : ill. ; 24 cm.

Includes bibliographical references (p. 410-416) and index.

Past, present, and future -- Strategic e-marketing and performance metrics -- The e-marketing plan -- A world of e-marketing opportunities -- Ethical and legal issues -- E-marketing research -- Consumer behavior online -- Segmentation and targeting strategies -- Differentiation and positioning strategies -- Product: the online offer -- Pricing: the online value -- The internet for distribution -- E-marketing communication tools -- Customer relationship management.

ISBN: 9780136154402 (alk. paper) 0136154409 (alk. paper)

LCCN: 2008039965

Subjects--Topical Terms:
Internet marketing.

LC Class. No.: HF5415.1265 / .S774 2009

Dewey Class. No.: 658.8/72