Your cart is empty.
  • Home

    E-marketing / Judy Strauss, Raymond Frost.

    By: Strauss, JudyContributor(s): Frost, Raymond, 1960-Material type: TextTextPublisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009Edition: 5th edDescription: xxi, 430 p. : ill. ; 24 cmISBN: 9780136154402 (alk. paper); 0136154409 (alk. paper)Subject(s): Internet marketingDDC classification: 658.8/72 LOC classification: HF5415.1265 | .S774 2009Online resources: Table of contents only
    Contents:
    Past, present, and future -- Strategic e-marketing and performance metrics -- The e-marketing plan -- A world of e-marketing opportunities -- Ethical and legal issues -- E-marketing research -- Consumer behavior online -- Segmentation and targeting strategies -- Differentiation and positioning strategies -- Product: the online offer -- Pricing: the online value -- The internet for distribution -- E-marketing communication tools -- Customer relationship management.
    Tags from this library: No tags from this library for this title. Log in to add tags.
        Average rating: 0.0 (0 votes)
    Item type Current library Call number Copy number Status Notes Date due Barcode
    Books Books Female Library
    		HF5415.1265 .S774 2009 (Browse shelf (Opens below)) 1 Available STACKS 51952000085379
    Books Books Main Library
    		HF5415.1265 .S774 2009 (Browse shelf (Opens below)) 1 Available STACKS 51952000064947

    Includes bibliographical references (p. 410-416) and index.

    Past, present, and future -- Strategic e-marketing and performance metrics -- The e-marketing plan -- A world of e-marketing opportunities -- Ethical and legal issues -- E-marketing research -- Consumer behavior online -- Segmentation and targeting strategies -- Differentiation and positioning strategies -- Product: the online offer -- Pricing: the online value -- The internet for distribution -- E-marketing communication tools -- Customer relationship management.

    1 2

    There are no comments on this title.

    to post a comment.