Schroeder, Bernhard.
Fail fast or win big : the start-up plan for starting now / Bernhard Schroeder. - First edition. - 198 pages : illustrations ; 24 cm
Includes bibliographical references and index.
Introduction: why today's entrepreneurs need to read this book -- The end of business plans -- The new way: the leanmodel framework -- Ideas are great but business models rule -- Lean resources, less is more -- Rapid prototyping, right now -- The whole customer truth -- Entrepreneurs have a new investor : the crowd -- Opportunity is here and everywhere -- Entrepreneurs who tried to fail fast and won big -- If you want to be an entrepreneur, be one -- Recommended reading, my favorites -- Appendix: about the author -- Index.
Argues that entrepreneurs should stick to a "leanmodel" framework -- which allows for going from prototype to market in ninety days -- in lieu of a business plan since today's markets shift so quickly. --Publisher's description.
9780814434789 0814434789
2014027516
New business enterprises--Planning.
New products.
New business enterprises--Planning.
New products.
HD62.5 / .S3547 2015
658.1/1
Fail fast or win big : the start-up plan for starting now / Bernhard Schroeder. - First edition. - 198 pages : illustrations ; 24 cm
Includes bibliographical references and index.
Introduction: why today's entrepreneurs need to read this book -- The end of business plans -- The new way: the leanmodel framework -- Ideas are great but business models rule -- Lean resources, less is more -- Rapid prototyping, right now -- The whole customer truth -- Entrepreneurs have a new investor : the crowd -- Opportunity is here and everywhere -- Entrepreneurs who tried to fail fast and won big -- If you want to be an entrepreneur, be one -- Recommended reading, my favorites -- Appendix: about the author -- Index.
Argues that entrepreneurs should stick to a "leanmodel" framework -- which allows for going from prototype to market in ninety days -- in lieu of a business plan since today's markets shift so quickly. --Publisher's description.
9780814434789 0814434789
2014027516
New business enterprises--Planning.
New products.
New business enterprises--Planning.
New products.
HD62.5 / .S3547 2015
658.1/1