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    Fail fast or win big : the start-up plan for starting now / Bernhard Schroeder.

    By: Schroeder, BernhardMaterial type: TextTextPublisher: New York : AMACOM - American Management Association, 2015Edition: First editionDescription: 198 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780814434789; 0814434789Subject(s): New business enterprises -- Planning | New products | New business enterprises -- Planning | New productsDDC classification: 658.1/1 LOC classification: HD62.5 | .S3547 2015
    Contents:
    Introduction: why today's entrepreneurs need to read this book -- The end of business plans -- The new way: the leanmodel framework -- Ideas are great but business models rule -- Lean resources, less is more -- Rapid prototyping, right now -- The whole customer truth -- Entrepreneurs have a new investor : the crowd -- Opportunity is here and everywhere -- Entrepreneurs who tried to fail fast and won big -- If you want to be an entrepreneur, be one -- Recommended reading, my favorites -- Appendix: about the author -- Index.
    Summary: Argues that entrepreneurs should stick to a "leanmodel" framework -- which allows for going from prototype to market in ninety days -- in lieu of a business plan since today's markets shift so quickly. --Publisher's description.
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    Item type Current library Call number Copy number Status Notes Date due Barcode
    Books Books Main Library
    		HD62.5 .S3547 2015 (Browse shelf (Opens below)) 1 Available STACKS 51952000324799

    Includes bibliographical references and index.

    Introduction: why today's entrepreneurs need to read this book -- The end of business plans -- The new way: the leanmodel framework -- Ideas are great but business models rule -- Lean resources, less is more -- Rapid prototyping, right now -- The whole customer truth -- Entrepreneurs have a new investor : the crowd -- Opportunity is here and everywhere -- Entrepreneurs who tried to fail fast and won big -- If you want to be an entrepreneur, be one -- Recommended reading, my favorites -- Appendix: about the author -- Index.

    Argues that entrepreneurs should stick to a "leanmodel" framework -- which allows for going from prototype to market in ninety days -- in lieu of a business plan since today's markets shift so quickly. --Publisher's description.

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